Established in 1976, PT Grand Multi Chemicals (PTGMC), is a local company and industry leader specializing in distributing chemical and food ingredients. in 2021 PTGMC saw the need to update all of their business presentations to align with their new vision. Initially, they came DID Design for help to refresh their website. Upon inspecting the website, DID Design found out that not only the website needs to be updated but their logo also needs a new facelift to make it align with their vision.  As per our advice, PTGMC agrees to redesign its logo. Before we began to redesign the logo, its always mandatory for us to understand everything about the company, their history, and the new vision they’re having.

With found information, we gain an understanding of how the existing logo was designed. It’s also important to acknowledge some of the visual equities from the logo that may need to be retained. Hence, their loyal consumer won’t feel alienated by the new logo. (above: design exploration with the existing logo as inspiration; below: business card, letterhead, and envelope).

After the logo and the identity design is completed, PTGMC also entrusted us to design their new company profile using the new identity. (below: company profile’s cover and interior designs)