Reverse Engineering Services Ltd Logo Redesign (Proposed Concept)

With Indonesia’s first generation of offshore oil production platforms reaching the end of life, RESL and Greencap NAA Indonesia established a joint venture offering new services for oil rig decommissioning in SE Asia and Indonesia. DID was assigned to design the booklet on this new business service in Indonesia. Several years after, RESL saw the need to update its brand identity, satisfied with the booklet design, DID was asked to help them with the task.

The reverse ‘play’ like button was an essential symbol of their existing logo, and it’s a straightforward concept to illustrate their services. And what’s missing from this concept is their positive impact after the service. DID showing this out to RESL by introducing another three play buttons around the main ‘reverse’ play button. These three play buttons (triangles) also represent a vens diagram of sustainability – environment, social, and economy – which is also the aim of RESL in all of their decommissioning projects. The outline concept is a single act of decommissioning (reverse play) can create a big positive impact (a big play button consisting the one reverse play and other three play buttons).