IF is a non-profit organization focusing on children from 8-15 years old to recognize, understand, and grow their potential through unique education systems. Questioning and challenging thinking are part of their teaching methodologies. DID design was trusted by the IF foundation to craft the right identity design for them.

With a clear name like ‘IF’ and their passion to gift meaning to the world, especially to the pre-teens education, using visual language that is friendly and warming, also acceptable to children is a significant strategy. The logo is using hand-drawn quality, and the color tones are bright and energic to match the energy and playful spirit of the children.