Penguin Capsule Hotel

is a boutique budget hotel located in Bandung. Confidently claiming themselves as one of the most sophisticated capsule hotel in Indonesia – by importing the latest technology from Japan – they targeted the young adult who’d like to travel light as their audience market. Inspired by their cool concept and the modern blue ambiance of their hotel, the cool, sleepy, and cute penguin was chosen as their symbol/mascot. The Penguin also portray the cozyness and comfort of the hotel as the right place to rest the night. Custom fonts was created based on the shape of a capsule the Penguin mascot itself. The result a stylish, cool, and comforting identity.