Siren is an upscale/fine dining restaurant at Kuta Beach, Bali. Since they’re located on a beach they adopted “seashore fine dining” as their branding concept. To align with the concept, Siren – a mythical, magical, yet sensuous legend, is chosen as their name and the design concept for the whole identity design. To convey the concept minimally and stylishly, a splash of water and a mermaid tail is shown in their logo design (a monogram).